The much-anticipated 2024 California Grape Crush Report has been released, and as expected, it’s making waves across the wine industry. With figures indicating one of the smallest harvests in the past 20 years, media outlets worldwide are diving into the numbers and their implications. Turrentine Brokerage has been at the center of the conversation, providing expert insights on what this means for growers, wineries, and the market moving forward.

Turrentine’s Role in Industry Analysis

This year’s report, revealing historically low yields, has spurred extensive discussions on supply, pricing, and future vineyard strategies. Our team has been featured in multiple media outlets, offering key takeaways and perspectives on what this means for the California wine industry.

Where We’ve Been Featured

Here’s a look at some of the top press mentions featuring Turrentine Brokerage’s insights on the 2024 Grape Crush Report:

• Decanter: California’s 2024 Wine Grape Crush May Be the Lowest in 20 Years
• Vinetur: California’s 2024 Wine Grape Harvest Projected to Be Smallest Since 2004
• KSBY: Central Coast Wine Region Looking to Rebound After Low Yield in 2024
• Wine Searcher: California Sees Smallest Harvest in 20 Years
• WineBusiness.com: Industry Insights on the 2024 Crush Report
• New Times SLO: California Sees Smallest Crop of Wine Grapes in 20 Years
• SF Chronicle: California Wine Harvest Report
• KCRA: California Saw Lightest Grape Crop Report
• Podcast – Global Wine Bank: Good News in the 2024 CA Crush Report with Steve Fredricks

Looking Ahead

While the 2024 harvest numbers reflect a challenging year for California wine production, they also present opportunities for strategic market positioning. With shifts in supply and demand, wineries and growers must adapt to new pricing structures and long-term planning. At Turrentine Brokerage, we remain committed to helping our clients navigate these changes, leveraging decades of expertise to provide the best market intelligence and brokerage services available.