The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place Tuesday, February 18 from 9 – 11 a.m. 

Audra Cooper, Director of Grape Brokerage of Turrentine Brokerage and the panel will provide a review of the 2024 vintage and current market, covering multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future.

Panelists include:

• Ben Taylor, Grower Relations Central Coast Region for Cakebread Cellars / Bezel Wines
• Edward Kronfli, President and CEO of Vine Shepherd Vineyard Management
• Matt Merrill, General Manager at Mesa Vineyard Management 
• Stasi Seay, Director of Vineyards & Community Relations at Hope Family Wines

Why This Seminar Matters
The Vit Tech Seminar is an essential event for industry professionals looking to gain a competitive edge. This year’s recap will help growers and winemakers make informed decisions in an increasingly complex marketplace. In addition to Audra’s market analysis, the seminar will feature vineyard management strategies, sustainability practices, and insights from other industry leaders.

Whether you’re a grower, winemaker, or industry partner, this is a valuable opportunity to engage with experts, ask questions, and walk away with actionable insights for the future.

Join Us in Paso Robles
We invite you to attend and hear Audra’s expert take on the state of the market. We look forward to seeing you there!

To register for this event, visit the Paso Robles Wine Country Alliance event page.