2024 Crush Report Review: Navigating California’s Historic Grape Crop

In the latest episode of American Vineyard Live, the team at Turrentine Brokerage joins the conversation to unpack the 2024 Grape Crush Report—an annual report that’s stirring up conversation across California’s wine industry. During this in-depth, one-hour discussion, industry experts Audra Cooper, Mike Needham, Christian Klier, and Eddie Urman, provide their insights on what the report means for vineyard management, grape pricing, and the overall outlook for California wine.

A Historic Moment for California Wine

The Turrentine Grape Brokerage team weighs in on how the historically low crop tonnage could reshape market dynamics—from pricing pressures to supply challenges—and what strategies vineyard owners might consider in the coming months.

Expert Insights from Turrentine Brokerage

During the episode, the Turrentine Brokerage team breaks down the numbers and trends:

• Audra Cooper explains how current crop conditions are influencing vineyard operations and the balancing act between supply and demand.
• Christian Klier delves into regional nuances, shedding light on how North Coast growers are adapting to the lighter crop.
• Eddie Urman offers a Central Coast perspective, discussing the challenges and opportunities for local wineries.
• Mike Needham rounds out the discussion with an analysis of market signals and what the data might forecast for the near future.

Together, they offer practical advice for vineyard owners facing uncertainty, emphasizing proactive planning and strategic decision-making in a fluctuating market.

Tune In and Stay Informed

Whether you’re a seasoned grower or new to the industry, the insights shared in this episode can help you better position your business for the future. Stay ahead of the curve by listening to the full interview on American Vineyard Live and join the conversation on how the California wine market is evolving.

Listen Now: 2024 Crush Report Review with Turrentine Brokerage

As we look to the future, understanding market shifts like these is key to thriving in an ever-changing industry. Be sure to give us a call for more updates and expert analysis on the latest in California wine!