The long-anticipated 2024 California Grape Crush Report is here, and the numbers confirm what many in the industry suspected—this was the lightest crop in two decades. At just 2.844 million tons, the 2024 harvest is the smallest since 2004, reflecting a significant shift in supply amidst ongoing market challenges.

Key Takeaways from the 2024 Crush Report:

• Historic Low Yields: The total tonnage is down 31% for Cabernet Sauvignon compared to 2023 and 22% below the five-year average. Pinot Noir and Chardonnay in Monterey County also saw declines of 15% and 17%, respectively.
• Demand Challenges Continue: Despite the historically small crop, demand remains soft, particularly in the bulk wine market, where available supply still outweighs active buyers.
• Vineyard Removals & Mothballing: Many growers are actively removing vineyards or mothballing less marketable blocks, leading to concerns about whether there will be enough grapes for future demand.
• Heat Waves Impacting Quality & Volume: Unusually high temperatures in the North Coast and Central Coast regions contributed to significant crop losses, with Sauvignon Blanc yields in Paso Robles and Monterey County dropping 32% year-over-year.
• Central Valley Declines: The Southern Interior saw its smallest wine grape production in 20 years, with some of the lowest yields recorded for Lodi Chardonnay since 2001.

Looking Ahead to 2025

With shifting consumer preferences, ongoing economic pressures, and a changing vineyard landscape, the 2025 market remains uncertain. The big question remains: Will California have enough wine grapes to meet future demand?

For more in-depth analysis, read the full press release attached below.